دراسة حالة المؤسسة الوطنیة للملح "enasel"المنطقة الصناعیة "بالما"ولایة قسنطینة

Résumé: After the economic transformation of Algeria and its transition to the market economy that makes it reconsider its institutions and its adaptation to the new economic rules that discriminate national and global market in the current period and that through various amendments necessary organizational and decision-making method and how to manage consistent with the new changes, and this requires a modern concept of marketing in these institutions because it is the main axis around which all other activities turn, as well as the cycle of its great importance, And this leads us to talk on the role of the marketing mix in the development of a relative effectively offset the needs of consumers and gives them some advantages as well as a marketing tool essential for the development of marketing strategy into effect and achieve the objectives of the establishment as a whole. And the National Foundation for salt is one of those institutions that have been restructured and is striving to cope with these changes, in order to increase market share and achieve continuity and growth, but it was unable to translate all these ambitions and ideas into policies and effective marketing strategy as well as develop into effect, and here lies the importance of the role of the marketing mix in the institution in order to achieve all this.

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