Exploring The External And Internal Factors Influencing Impulsive Buying Behavior In Canada: Content

Résumé: This paper explores the multifaceted nature of impulsive buying behavior, examining both internal and external factors that drive consumers to make unplanned purchases. Historically defined as an unplanned buying act, impulsive purchasing has gained complexity due to evolving consumer behavior and technological advancements. Key external factors include situational influences such as store atmosphere, social dynamics, sales personnel interactions, resource availability, cultural contexts, product characteristics, and promotional strategies. Internal factors encompass emotional states, demographic characteristics, and psychological traits that significantly affect impulsive buying tendencies. By understanding these determinants, consumers can manage their spending habits more effectively, while marketers can better tailor their strategies to foster positive purchasing experiences. Future research directions are suggested to further investigate the impact of digital technologies and shifting consumer behaviors on impulsive buying across diverse cultural settings.

Publié dans la revue: مجلة دراسات وأبحاث اقتصادية في الطاقات المتجددة