Le Yield Management Outil D’optimisation Des Recettes
2014
Articles Scientifiques Et Publications
ASJP
Autre
H
Haddad, ImeneRésumé: As a result for the air transport deregulation in the USA in the 70s, a new type of airline companies has sprung up, called the “low cost” companies. Their aim is to offer very attractive prices for an average quality of service.
Mots-clès:
Traditional airlines
facing this stiff “price competition” and being
conscious of «low cost” companies threat
were obliged to seek for
solutions allowing them to improve their competitiveness.
In this context
a new pricing method called “yield management” has
emerged in the United States to revolutionize the industry.
This technique eventually spread around the world. It was not until
2006 that our airline Air Algerie has introduced this concept to face
competition and benefit from its advantages.
Publié dans la revue: La Revue des Sciences Commerciales
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