Artificial Intelligence As A Supportive Tool For Digital Marketing

Résumé: Digital marketing has evolved rapidly in recent years, with organizations striving to stay ahead in the competitive online landscape. To achieve this, businesses are increasingly turning to artificial intelligence (AI) as a supportive tool for their digital marketing strategies. This paper aims to explore the role of AI in enhancing digital marketing efforts and its potential as a game-changer in the field. The descriptive research method was used in this study since it describes the two concepts of Artificial Intelligence (AI) and digital marketing and the relationship between them. The findings of this research show that information received from AI should be used in the correct way, clearly identifying and knowing what content customers want to receive from the brand, is going to have a positive impact on the business in general.

Publié dans la revue: التراث