صورة المرأة الجزائرية في الإشهار التلفزيوني تحليل ومضات إشهارية في القنوات الجزائرية الخاصة ) النهار Tv- سميرة Tv- الحياة Tv) نموذجا
Résumé: Through this study, which is represented in the image of Algerian women in television publicity, I touched on the study of publicity flashes a semiological analytical study by adopting the most appropriate approach to this phenomenon, which is the approach of Roland Barthes, and the reading included the appointment and inclusion with the linguistic reading of some publicity flashes that were broadcast on some private Algerian channels, and the advertisements were: Publicity of the product Activia yoghurt, publicity of the ideal food product and publicity of Life cleaning products taken respectively from the Algerian private channels: Al-Nahar TV channel, Samira TV channel and Al-Hayat TV channel, respectively. The study reached a number of results: The image of the Algerian woman in television publicity on private channels varies according to the idea of publicity, as it embodies the image of the reality of the Algerian woman, in addition to departing from the usual stereotypical image to appear in new leadership roles in society, in which she was used only as a means to promote goods and services by employing her beauty and her dress. Her voice and movements, which contradict societal and religious customs and values.
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