Strategies To Reduce The Perceived Risk Of Consumers When Making A Purchase Decision Of A New Car -a Survey Study On A Sample Of Consumers From The City Of Constantine-

Résumé: The consumer continuously makes decisions related to the purchase of goods and services. This research aims to investigate the impact of the perceived risk on the consumer's intention to purchase a car, and to identify the methods adopted (by the consumer) in order to reduce this risk. In this regard, we have conducted a survey study on a sample, including 134 individuals from the city of Constantine. We found as results that the overall perceived risk and its six dimensions affect the consumer's intention to purchase a car. Moreover, the buyer adopts a set of ways to minimize the risk, such as: the purchase of well-known brand, country of origin, word of mouth, and the search for information.

Publié dans la revue: دراسات اقتصادية