استخدام الفايسبوك في إنعاش عملية التسوق الالكتروني لدى طلبة قسم علوم الإعلام والاتصال دراسة مسحية بالعينة على الطلبة المسجلين خلال الموسم 2021-2022

Résumé: In this study, we try to shed light on a service that is a new manifestation of the use of technology in Algeria, which is Facebook shopping, and since this new style depends mainly on new communication technology, which is at the heart of the specialty of mass communication and new media. The objectives of this study were to know the role of Facebook in reviving electronic shopping among students of the Department of Media and Communication Sciences. In order to reach the answer, we relied on the descriptive analytical approach that suits the nature of the study, and we chose the questionnaire form as a tool for data collection; Where the questionnaire was distributed in its electronic form to an intentional sample of 70 students. The study was divided into two chapters, the first represented the theoretical framework and methodological procedures, while the second chapter was devoted to the practical aspect of the study. Through the field study, we reached the following results: Most students have been using Facebook for more than seven years and use it according to their circumstances. Most students consider Facebook pages and groups as new markets. There are gratifications from the use of students of the Department of Media and Communication Sciences at the University of Ouargla to shop through Facebook through the various services and products it provides. - Students of the Department of Media and Communication Sciences at the University of Ouargla prefer shopping via Facebook because it provides them with advantages, including the feature of cash on delivery. - Students see that shopping through Facebook has advantages and is trustworthy because it saves effort and time. - Students adopt the Facebook shopping process and agree to repeat the process later.

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