دور شبكات التواصل الإجتماعي في الترويج للمقصد السياحي ""اقتراح مشروع للنهوض بالسياحة الجزائرية ""

Résumé: Abstract: The Social media have not only changed the face of politics but also have a major influence on the world of travel and tourism. There can be little doubt that the explosion of social media impacts every form of business including the world of tourism. Social media such as facebook and myspace, provide instant ways to reach thousands or millions of people, twitter is a fast way to get a few words out, and social media, such as linkedin connect people interested in business relationships. The social media allow people to speak about great and not so great experiences, to become instant critiques and via youtube to even become instant stars. In the world of tourism there are two major uses of social media. Tourism’s and travel’s customers have created social media networks in which they share reviews of hotels, restaurants and/or attractions. These people often post stories about their experiences, both good and bad and as these websites become more prevalent they also impact not only a locale’s reputation but also the way that we need to market and advertise

Publié dans la revue: دراسات اقتصادية