دور الإتصال السياحي في الترويج للسياحة الصحراوية دراسة حالة لوكالة فيزاترافل للسياحة والأسفار لولاية ورقلة

Résumé: The study falls within the descriptive research, and aims at the role and contribution of tourism communication in promoting desert tourism, and the Visatravel agency was the subject of the study, and knowing the forms of communication used within the agency to promote local tourism and the most important obstacles facing communication within the agency to promote local tourism. In order to achieve the objectives of the study, it was relied on the case study approach and as a main tool for collecting information and data necessary for the study, analyzing it and drawing conclusions, represented in the interview and observation, by preparing questions for the study with the problem of the study directed to the Director General of the Agency and the Deputy Director. And the levels of tourist contact used by the Visatravel Agency to promote local tourism, as for the second axis It revolves around the pillars of communication with the VisaTravel Agency. As for the third axis, it includes the contribution of the tourist contact to the VisaTravel Agency to promote local tourism, and the last axis was about the difficulties and obstacles of communicating with the Agency to promote local tourism. The study reached the most important results, which are: The most used type of communication within the official Visa Travel Agency (bearish, ascending, horizontal). - Visatravel will serve all traditional and modern means of communication, but the most used method is the Internet. The agency uses all kinds of modern media (Facebook, website, e-mail, etc.) to promote and attract local tourism. The agency relies on strategies (push, pull, attraction and persuasion) to attract local and foreign tourists. Communication through modern media contributes to attracting tourists and developing the agency. We show that the budget for publicity is insufficient to promote tourism, given that Algeria is a country of the continent and has several regions, and each region has its own peculiarities, as it relies on other tourism agencies to promote. - The reality of tourism in the state of Ouargla is inappropriate and unconvincing due to factors that hinder the process of promoting tourism as an environmental factor and tourist awareness of tourism areas. There are no obstacles in contacting customers to promote local tourism at VisaTravel Agency.

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