التسويق الرقمي ودوره في تحسين جودة الخدمة دراسة ميدانية باتصالات الجزائر وكالة ورقلة
Résumé: This study aims to identify the role of digital marketing in improving the quality of service at the Algeria Telecom Corporation in Ouargla Agency by showing the relationship that exists between the independent variable expressed in the quality of service that was measured based on the dimensions, which are (tangibility, reliability, responsiveness, empathy, safety) and the dependent variable. Expressed in digital marketing, The results of 60 questionnaires out of 60 distributed were relied upon and could be processed using a set of statistical methods, the statistical program (SPSS), in order to test the effect of the independent variable on the dependent variable. This study reached a set of results, the most important of which is that digital marketing has a major impact and role on the quality of service through its five dimensions, which were generally moderate. There is also a positive correlation between the dimensions of quality and digital marketing. The study recommended that Algeria Telecom Corporation be keen on the need to improve methods and means. Digital marketing, thus improving the quality of service
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