Creating Shared Value In Algeria Through Partnership: Professional Approach For Saidal And Novo Nordisk

Résumé: This paper aims to provide a professional approach of pharmaceutical company Novo Nordisk to create shared value through partnership with local partner saidal in Algeria. The authors analyze a case study of Novo Nordisk and Saidal. The objective is to show how partnership between Novo nordisk and saidal lead to shared value creation. We found that Novo nordisk help Saidal in areas of providing; High-quality raw materials, training support activities and transferring of knowledge and technology , in the same time Saidal collaborate with Novo nordisk by providing them with data about diabetes and health problems that need to be addressed and the way to do business in Algeria, this leads to shared value creation in Algeria. The paper has practical implications that relate to the design of shared value approach, we provide practical approach and ideas that could be applied by other companies to reach shared value creation. This is a unique professional approach to create social and economic value for pharmaceutical companies through partnership.

Publié dans la revue: التكامل الاقتصادي