دور الفايسبوك في التسويق الالكتروني للمأكولات التقليدية لدى المرأة الورقلية (دراسة ميدانية على عينة من مسستخدمات صفحة حراير ورقلة للنساء فقط )

Résumé: This study aims to learn about the role that Facebook plays in the process of electronic marketing of traditional foods in Puglian women. We selected a sample of users of a women-only thermal page as a model of study. We proceeded from the problem of how Facebook contributes to the marketing of traditional foods for Puglian women? To study this problem, we have raised a range of sub-questions: - What are the habits and patterns of women using Facebook to market their food? - What are the motives for women's use of Facebook in marketing their traditional cuisine? - What is the role of Facebook in the process of electronic marketing of traditional foods? - How much does the Harir and Barqa women-only page contribute to the marketing of their traditional cuisine? We relied on the descriptive and survey curriculum and the observation and questionnaire tool and selected 80 individuals as an intentional sample. We have reached a range of results, including: ـ Facebook marketing is always more effective to reach the customer . Facebook has a positive impact on the online market of traditional cuisines - A women-only thermal page always meets a woman's paper needs about preparations and recipes for traditional cuisine.

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