The Influence Of Digital Platforms On The Performance Of Algerian Startups: An Empirical Survey

Résumé: The article explores the influence of digital platforms on Algerian startups' performance, emphasizing the significance of efficiency and expanded market reach facilitated by websites and social media. In order to test the study model and hypotheses, the article included a questionnaire formulated using previous studies. Fifty-one (51) from 100 managers of Algerian startups filled out this questionnaire. Empirical findings using Smart PLS 3 indicate a positive impact of efficiency and expanded market reach on startup performance, while questioning the underutilization of social media and websites, suggesting a need for increased awareness and training among managers to leverage these platforms effectively for rapid startup growth.

Publié dans la revue: مجلة آفاق للبحوث والدراسات