Modern Challenges In The Tourism Industry: E-marketing Of Tourism In Algeria (an Analytical Study Of A Sample Of Tourism Agencies In Constantine).

Résumé: Abstract: This study addresses modern challenges in the tourism industry, focusing on e-marketing as a key component. Algeria aims to leverage the digital revolution in information and communication technology to enhance its tourism sector. Adapting to rapid changes and confronting digital transformation challenges are essential. Tourism is a significant source for diversifying national income and is experiencing notable recovery. Various Algerian tourism agencies, particularly in Constantine, have begun implementing e-marketing strategies to promote their services. The findings indicate that while e-marketing is being applied, obstacles hinder its effectiveness. The study recommends enhancing digital marketing strategies and ensuring each agency has a dedicated online platform to effectively showcase its services. (JEL) Classification : Z3, Z32, Z33.

Publié dans la revue: مجلة اقتصاد المال و الأعمال