توجهات الإعلام الجزائري نحو الذكاء الإصطناعي دراسة ميدانية لعينة من مسيري وسائل الإعلام الجزائرية

Résumé: Our study examines the Algerian media’s attitudes toward artificial intelligence by surveying a sample of managers of print newspapers, radio, television channels, and electronic newspapers, including responsible directors, editors-in-chief, technical directors, and website administrators. In conducting this descriptive study, we adopted the survey and scenario approach, using questionnaire, interview and observation tools in collecting information. After collecting information in the field and analyzing it, we arrived at a number of results and scenarios, the most important of which we summarize as follows: The level of readiness of the Algerian media to apply artificial intelligence techniques is acceptable -There is an awareness among the majority of respondents of the importance of artificial intelligence technologies despite the low levels of adoption. The results of the study concluded that the orientation of most Algerian media managers, at 70.5%, is towards the use of artificial intelligence techniques in the media. The majority of Algerian media managers have a positive vision for the future of the Algerian media in light of artificial intelligence. -The optimism scenario is the most likely scenario among the expected future scenarios and that this will occur within the next five years.

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