Enhancing Business English Through Presentational Communication: An Analysis Of Teachers’ And Students’ Views At The Department Of Economics At Mouloud Mammeri University Of Tizi-ouzou.
Résumé: This study aims at investigating Third-Year teachers’ and students’ views towards the use of Presentational Communication to enhance Business English in the Department of Economics at Mouloud Mammeri University of Tizi-Ouzou. It first aims to explore students’ perceptions about the importance of presentational communication in Business English classes. Second, it investigates the role of teachers’ presentational skills in helping students’ engagement in the learning process. Third, it intends to uncover students’ views concerning developing new vocabulary and writing skills in Business English through presentational communication. For this research, a questionnaire was administered to 58 Third-Year students in the Department of Economics and an interview was conducted with four (4) of their teachers of Technical English. The research design is based on Flower and Hayes Model of Writing (1981) theory through which the data is gathered and analyzed. The collected data from both the questionnaire and interview were analyzed by using the mixed method research combining both Quantitative and Qualitative data analysis. The quantitative data were analyzed using The Rule of Three and (SPSS). However the qualitative ones are analyzed using the Qualitative Content Analysis (QCA). The results reached in this research reveal that Presentational communication plays a crucial role in enhancing Business English. In addition, students have positive views towards learning Business English and they are aware of its importance for their career. As a conclusion, the outcomes gathered from this research confirm the hypotheses and the research objectives mentioned in the General Introduction except for the first hypothesis which claimed students’ unawareness of importance of presentational communication in Business English classes.
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