The Unspoken Of The Cultural Hegemony Of Hollywood Movies Upon The Algerian Youngsters.

Résumé: Cinema is one of the most influencing sectors nowadays. Hollywood is the most famous film industry in the world and it grows and develops every single day. With the vast growth, it has come to influence millions of people around the world. The present research is concerned with the analysis of Hollywood movies as a source of dominance, propaganda, and cultural hegemony, and identifies its impacts on the Algerian youth. It also aims at identifying all forms of influence and persuasion in the American movies. Moreover, the purpose of this study is to highlight the ideologies transmitted by Hollywood movies to the world and how they affect the Algerian youngsters. The present study is conducted using Roland Barthes’ semiotics theory to analyze the posters of the movies under investigation, which are “The Old Guard” and “Birds of Prey”. In addition, Norman Fairclough’s three dimensional model of CDA is used to critically analyze some clips of the films’ scripts. Besides, the research follows the qualitative approach merged with the quantitative approach to a lesser degree. The data was collected from books, websites, journals, pictures, previous studies, and a questionnaire given to 50 participants (age varies between 15 and 30). Thus, the findings of this research are demonstrated in the form of paragraphs, charts and diagrams to expose some sorts of influence and hegemony and highlight the ideologies transmitted through Hollywood movies, which appeared to be violence, LGBTQ, feminism, and atheism. The data analysis showed that the Algerian youngsters are highly interested in the American movies. It can be concluded that the American movies are a double-sided sword; despite the entertainment they provide, they are a big source of negative influence.

Publié dans la revue: