دور التسويق البنكي في تطوير الخدمات البنكية
Résumé: This study generally aims to understand the role of bank marketing in the development of banking services, which has been covered in three main chapters. The first chapter concerned the introduction to bank marketing and banking services, while the second was interested in studying the role of bank marketing in the development of banking services, and Chapter three: The extent of the contribution of bank marketing in the development of banking services in the Algerian popular credit. We found in this study that bank marketing contributes effectively to the process of development of banking services through its various elements of the following marketing mix: pricing, promotion, distribution, human element, service delivery process and physical evidence, as we concluded in our study that the development of banking services contributes by forming a solid basis for future growth, allowing the bank to cope with future changes and to confront them with great efficiency. While one of the most important recommendations of this study was the need for bank management to adopt the philosophy of bank marketing and the need to attach importance to the development of banking services and products in order to ensuring continuity in the market and in order to face competition and meet the needs and desires of customers
Mots-clès:
Nos services universitaires et académiques
Thèses-Algérie vous propose ses divers services d’édition: mise en page, révision, correction, traduction, analyse du plagiat, ainsi que la réalisation des supports graphiques et de présentation (Slideshows).
Obtenez dès à présent et en toute facilité votre devis gratuit et une estimation de la durée de réalisation et bénéficiez d'une qualité de travail irréprochable et d'un temps de livraison imbattable!
Aucun fichier associé
Si le fichier est volumineux, l'affichage peut échouer. Vous pouvez obtenir le fichier directement en cliquant sur le bouton "Télécharger".
