Emails Writing In The Busness Secor In Algeria : Case Of A Multinational Company : Unilever Algeria

Résumé: One of the biggest challenges in business has always been to communicate effectively. This has become even more crucial in today’s electronic world especially with email which is undoubtedly the most exciting development in business communication in recent years. Besides, it becomes an essential and fundamental part of the way businesses work providing a relatively large scope of investigation on its use, its role, advantages and disadvantages and its discourse in online communication. The goal in undertaking our research was to elicit and scrutinize emails discourse and its features as instantaneous communication manifested when mediating interaction in the workplace context. In fact, our study has nothing to do with the dos and don’ts of writing emails. It is more about what an email is like, what its aspects are and how they function in a communication system in the workplace. It discusses the importance and demands of everyday writing at work, and the role of formal education in preparing Algerian people for the localized learning about email writing. While developing a clear idea about the plan of our research, a theoretical base and a literature review within which the questions have been framed. They are related to language use and communication, discourse and ESP, writing emails and discourse analysis.

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