Digital As A Lever Of Value Co-creation Between The Actors Of The Agricultural Ecosystem: The Case Of The Digital Platform “fodal.dz”

Résumé: The emergence of digital has opened new business opportunities where we could discover varieties of innovative ideas to meet the new challenges of the markets. Digital platforms appear as an answer to these challenges by creating digital interfaces. This allows agricultural companies, for example, to address directly the links of the supply chain and those who consume their products and services through virtual communities, social networks, data on their purchases and uses. The objective of our article is to present first, an overview of the digital platforms in Algeria through some examples. Then, we will present the role of digital platforms in the co-creation of value for the agricultural ecosystem through a case study of an Algerian platform called ‘Filière oléicole D’Algérie (FODAL.dz)’. This platform that we present has two components: the first concerns the geolocation of olive growers and oil producers. And the second includes the advice and training of olive growers. The objective of this type of service is to allow partners to have the necessary information for their productions through notifications about (prices, qualities, geolocation, climate changes and laws in force).

Publié dans la revue: مجلة نماء للإقتصاد والتجارة