الدلالات السيميائية للألواح الاشهارية لاتصالات الجزائر بورقلة في بناء الصورة الذهنية للمؤسسة لدى الزبون

Résumé: Are the semiotic color indications in advertising boards, Algeria Telecom? How can we identify the semiotic signs in the advertising boards of Algeria Telecom? And get acquainted? The client's mental image of the institution and through the accurate description of the advertising images and the imaginative messages accompanying the iconographic message by employing the methodology of semiological analysis of the semiotic connotations of the advertising panels. The advertising boards of the Algeria Telecom Corporation, and I used the semi-analytical approach of pictures on the advertising boards, and the results I reached were: 1 The images on the advertising boards are considered because they carry with them the diversity of the greasy imaginative messages to communicate their implantation in the mind of the customer. 2 Pictures on the advertising boards employed reflected the advertising spaces on the giant boards. 3 The times used in the advertising pictures on the advertising boards. 4 In linking the visual message with the visual message by using close-up, medium and large images, and caring for the culture of interest, looking at everything that is close to us in public places, using time, giving attention and interest, the color of Etisala Algeria. 5 I investigated the semiotic significance of the advertising boards of Algeria Telecom at the national level And this is done by conducting a semiological analytical study of the advertising boards, the installation of high-flow optical fibers, as well as the advertising boards that separate the dials. The study reached a set of results, the most important of which are: Advertising boards carry semiotic connotations that express the visual identity of the institution, appearing in the clothes of the characters in the advertisement, the colors, the places of photography, and others. In distinguishing the organization from its competitors and building a positioning for its brand and consolidating it in the minds of its fans.

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