The Horizon Of Media Robots And The Loss Of Humanization Of Meaning Production

Résumé: Abstract: Media action todayseeks to respond more to the given digital environment and its active programs within the framework of whatisdictated by immediacy and speed, which are demonstrated by the various formulations of artificial intelligence, bypassing the times of the media’srole as a humanbeingsingled out for a combination of thinking, analysis and contemplation throughwhichhishumanitywasmanifestedthrough the trio of perception, awareness and conscience, the latter of whichguaranteedhim The intensity of competition, whichislacking in intelligence programs despiteitsenormouscapacity, which has not been able to replace the humansenseassociatedwithhumanphysicality, whichrequiressymmetry of a group of elementswith a divine depositthatartificial intelligence does not contain. This paperseeks to searchcritically in human intelligence and artificial intelligence whiledemonstrating the human value as a virtuouscoreresponsible for producingmeaning in the media actthatispracticedwith a kind of sensitivity and feelings in order to deliver the message and understandwhatitmeans by interpretation and instant analysisaccording to the event or situation, whichislacking in these programs that are fed by the algorithms of the controller in it in advance. Keywords: consciousness; human intelligence; artificial intelligence; interpretation; emotion

Publié dans la revue: مجلة الرسالة للدراسات الإعلامية