دور الرعاية الرياضة الابتكارية في الرفع من الأداء التسويقي للمؤسسات الخدماتية- دراسة حالة مقارنة لمتعاملي الهاتف النقال الثلاث - جيزي، موبيليس،اوريدو

Résumé: With the development of sports care, there has been an innovation in this field known as innovative sports care. The relationship between sport and marketing has become a symbiotic relationship, after sport has become a profitable process. Th e aim of this study is to analyze, identify and evaluate innovative sports care and its impact on increasing the marketing performance of the three mobile operators. To know more about this aspect, we find some goals:  Extrapolating and systematically rooting out some of the cognitive contributions made by many researchers in the field of innovative sports care and marketing performance and analysis;  the discovery of some marketing performance systems related to innovative sports care;  Emphasize the growing role of innovative sports care, as one of the most important factors of competitive superiority in the new economy based on the ability to promote products to achieve competitive advantage, and analyze the potential gains of the institution. Some of the results of the study can be presented as follows:  Innovative sports care is an important element in the marketing field and because of its role in improving the image of the economic institution, through the proceeds obtained from support for sports clubs;  Innovative sports care research aims at identifying the effectiveness of the management of care activities, or carrying out research aimed at developing and updating the means of implementing their care effectively and effectively;  Raise performance is a prerequisite for all levels, both at the level of economic units or at the national level. Some recommendations can be made as follows:  Work on the issuance of flexible laws to open the door to investment in the field of sports care, and review and update all legislation affecting the investment sports;  Algerian service institutions benefit from the experience of the institutions that preceded them in the field of sports care, and compare the performance of the selling force in other institutions ;  To highlight the organization's reputation as well as its achievements and contributions in the field of innovative sports care at the level of promotional messages

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