The Importance Of English Language In Attracting Foreign Tourists In The Mures Valley Region, Namely In The Wine Road Area, County Of Arad, Western Romania

Résumé: The present paper tends to give a fuller picture of the importance of the English language in rural tourism and the alternative of sustaining it by improving all connected facilities within the area, , emphasizing the importance of English in local tourism development in all the villages of the Mures Valley, namely the Wine Road Area, in Arad county. Tourism, as an important component of economic, cultural and social life, a phenomenon with multiple implications, has a powerful link between foreign tourists and local tourism in the English. Providing all the information, data, services available, in English advertising internationally, leads to an increase of foreign tourists in a recently officially declared: Tourist Resort of Local Interest. Tourism and English language are linked and nowadays they are major actors in conserving the feasibility and durability of localities from the entire local countryside as the phenomenon of urbanization keeps on growing and most of the teenagers are leaving the countryside for the urban areas abandoning old households and lands. Foreign tourists are attracted by our local beautiful landscapes, by the well-known hospitality, but without a mutual spoken language, the impact and the consequences would be minimized. Advertising on the international market by: organization of different types of activities, tourism fairs, on- line promotion, delivering flyers to local tourism companies and agencies, supported by local authorities through their tourism departments, information campaigns at Embassies of Romania in more foreign countries, promotion on social networks, short promotion videos in English or in Romanian, subtitled in English, introducing the local offer into tourism catalogues, all these activities point out the importance of the English language, spoken and written form. At the end of the paper, I proposed a possible touristic guided program for the "rural tasting tourism" in English, a program that includes 2 days.

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