- دور الترجمة في تحسين الأداء التسويقي للمنظمات التجارية الدولية في السوق الجزائرية - ترجمة الإعلان الصوري إلى العربية

Résumé: Commercial organizations tend to use image ads so as to improve marketing plan and promotion of goods and services on the web, given the fact that image is regarded as more efficient than texts to express the content of ad messages and ensure its arrival to the targeted communityin modern marketing view. This study aims to search for suitable approaches andprocedures to interpret and translate image ads used by commercial organization to promote products and services on the internet and different social media platforms, through an applied study on different samples of image ads. This paper concludes with a set of suggested procedures and strategies towards translating and interpreting image ad phenomenon and improve Algerian commercial entities's marketing performance

Publié dans la revue: Cahiers de Traduction