أثــــر الإعـــــلان في رفــــع كفـــــــاءة التسويـــــق السياحــــــــي دراسة ميدانية لعينة من نزلاء المرافق السياحية بولايــة غردايــــة

Résumé: This study aims at overcoming the impact of advertising in uplifting the performance of tourism marketing, considering that tourism institutions endeavor to merchandise their own tourism product, and in this way seek to use the elements of the tourism promotional blend in which we inclusively find the advertisement and the means it comprises to impact the individual decision. The tourism institutions are seeking to market their tourism products through a tourist marketing blend to meet the desires of tourists. In our field study, we relied on the distribution of a questionnaire to the guests of tourist facilities in the state of Ghardaia. After collecting the data, Answers of study sample members using the statistical package program for social sciences (spss). The study came up with a reliance on print, audio, visual and audiovisual means by the guests of tourist facilities in choosing their tourist destination and tourist facility during their stay. More than that, there has been an influence of the means of advertising in uplifting the performance of tourism marketing through the elements of the marketing blend of tourism related to the product, distribution, promotion, individuals, physical environment, service delivery, while advertising does not have an impact on the price.

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