The Effect Of Social Media E-marketing "advantage And Disadvantage "on Consumer Behavior: " Algerian E-consumer Point Of View "

Résumé: Using social media for marketing “SMM”, companies were capable of reaching their targeted purchasers easily, efficiently and immediately. In addition, the field of social media advertising challenges various obstacles. This research paper discusses the benefits and drawbacks of using social media for marketing today. so This study's main objective was to ascertain how social media marketing affects the buying habits of customers.” CPB “of algerian customer. Through this study, we have discovered that Algerian consumers are open to the idea of shopping on social networking sites, and there is variation in the elements influencing the decision to buy. Aside from influencer recommendations, open discussions on social media can have a significant influence on purchasing decisions.

Publié dans la revue: Beam Journal of Economic Studies