دور التسويق الرقمي في تحسين الأداء المالي بالمؤسسة

Résumé: This study sought to highlight the role that digital (electronic) marketing plays in improving financial performance, and the extent of this type of marketing as one of the modern methods that have become necessary to keep pace with the development taking place. And it has become one of the pillars on which the organization depends, especially the economy, and it is one of the most important factors that contribute to the diversification of products and bring in new customers and customers, so there must be a management that manages and runs it, and thus achieving high quality and service to raise the institution's finances. We have dropped this study on the Economic Corporation of Algeria Telecom, Adrar branch, to explain how it is used because the organization relies mainly on marginal technology, which made it easy to work with. For this purpose, a questionnaire was used to collect information, as well as observation and interview. The study concluded that digital marketing has become an imperative in the Algerian telecommunications corporation, as it is an economic profit-making information company and its use gives a strong impetus to the finances of the corporation.

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