Web Marketing¬¬ - A Modern Approach To Market Convergence (a Ase Study)

Résumé: The advancement in the information technology and tremendous development in Internet in the recent past has brought in an unprecedented change in the marketing functions. It has now become a convenient marketing tool to project the right products and service to reach the consumer’s worldwide in the shortest time. The popularity of Internet technology has resulted in increased information exchanged and has become a factor in making the world a “Global Village”. Internet is also enjoying the reach and potential that no other mass media like broadcast media, telemarketing or direct mail has experienced. The conveniences of use, fast access to global information are the key factors, which enhance the product coverage to reach out large mass of people without any extra cost. The objective of this research paper is to study and examine how this modern tool-web marketing would help in converging the international market hereby connecting the manufacturers, service providers and consumers worldwide. Efforts will be made to study and devise new strategies that could be adopted to help improve the business on web, keeping in mind the marketing technique that should be adopted by a B2B portal like - Instrument Explorer.com Pvt. Ltd., which provides end to end marketing services in instrumentation equipment s and instruments for international users.

Publié dans la revue: مجلة العلوم الانسانية