Mobile Banking During The Covid-19 Pandemic From Customers' Perspective: "a Survey Study For Customers Of Banks Operating In The City Of Taif"

Résumé: The study aimed to identify the impact of the dimensions of electronic banking and mobile services during the Corona pandemic on customers who deal with banks operating in the city of Taif. Know the impact of phone banking during Corona on customer behavior. The results of the study showed that it was found through the analysis that the use of mobile banking services does not require a lot of thinking effort, that it cannot be frustrating, and that mobile banking services are not a difficult way to accomplish banking transactions. It was also found that mobile banking services fit the way the surveyed groups wanted to control their banking movements and that most of them used mobile banking services because they were accustomed to completing all their tasks through their mobile banking during the pandemic.

Publié dans la revue: مجلة اقتصاد المال و الأعمال