Corporate Social Responsibility As A Source Of Competitive Advantagecase Study On Algérie Télécom - Laghouat)

Résumé: The aim of this study is to identify the key sources of Corporate Social Responsibility and Competitiveve Advantage and to analyze the relations between them. Corporate Social Responsibility enables businesses and organizations to connect with customers but it also creates space for corporations to engage with the world around them in a positive way. Furthermore, Competitive Advantage distinguishes a company from its competitors. The study structure is represented by CSR as independent variable and the competitive advantage as dependent variable. this research is to reach the study goal of the questionnaire that was handed to a randomized sample of 45 staff members in Algeria Telecommunications Corporation in Laghouat. The survey was analysed through Structural equation modeling (SME) to form the structure of the study. The SPSS and Smart PLS softwares for the statistical analysis to test the hypotheses under the available data we have. The final result that there is an impact of CSR on competitive adventage.

Publié dans la revue: مجلة إدارة الأعمال والدراسات الاقتصادية