أثر الأداء التسويقي على استدامة المؤسسات الابتكارية
Résumé: This study aims to try to determine the marketing performance related to the sustainability of innovative enterprises, particularly small and medium enterprises, by highlighting the contribution of marketing performance in achieving the survival and continued innovative institutions indicators, which include small and medium enterprises, to be able to get the products of quality and meet different consumers' needs. It was a problematic research revolves around: What is the impact of marketing performance on the sustainability of innovative institutions, specifically my organization theelgolea and the guedila? Where is the contribution of women entrepreneurs to this? where was the study of the performance of marketing and sustainability in two organizations Elgolea soft drinks and mineral water in ELMenaa of Ghardaia, and mineral waterof Guedilain Bbiskrh. The study found that the impact of marketing performance demonstrated in achieving the survival and continued innovative institutions, which include the organizations Elgolea and Guedila mineral water, but this remains a relatively to the lack of sustainability indicators related to innovation enterprises absolutely and directly linked to the subject matter.
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