دور الإبتكار الترويجي في تحقيق الميزة التنافسية دراسة ميدانية لمؤسسة موبيليس-ورقلة-
Résumé: This study aims to know the role of promotional innovation by focusing on the dimensions (advertising, innovation in personal selling, innovation in the field of sales promotion, innovation in the field of publishing) in achieving competitive advantage through five dimensions (quality, cost, creativity, flexibility, delivery) by agency Mobilis, by studying the relationship between variables. To achieve the objectives of the study, the analytical descriptive approach was used and the questionnaire was relied upon as a data collection tool. The study was conducted on a random sample estimated at 110 subscribers from the Mobilis Agency of Ouargla, and the SPSS program was used. The study reached a number of results, the most important of which is the presence of a high level of promotional innovation practice in the Mobilis Corporation, the level of competitive advantage with high degrees, and there is a statistically significant relationship to the dimensions of promotional innovation in achieving the competitive advantage of the Mobilis Corporation under study, and statistically significant differences are embodied in the competitive advantage According to personal variables (gender, age, educational level, subscription period) .
Mots-clès:
Nos services universitaires et académiques
Thèses-Algérie vous propose ses divers services d’édition: mise en page, révision, correction, traduction, analyse du plagiat, ainsi que la réalisation des supports graphiques et de présentation (Slideshows).
Obtenez dès à présent et en toute facilité votre devis gratuit et une estimation de la durée de réalisation et bénéficiez d'une qualité de travail irréprochable et d'un temps de livraison imbattable!
Aucun fichier associé
Si le fichier est volumineux, l'affichage peut échouer. Vous pouvez obtenir le fichier directement en cliquant sur le bouton "Télécharger".
