The Use Of Organizational Dna In Discriminating Innovative Organizations (case Study Of Private Algerian Enterprises)

Résumé: This study investigates the use of organizational DNA as a management tool in distinguishing innovative organizations. Relying on the descriptive and analytic approach questionnaires were distributed to an exploratory sample of 20 private Algerian enterprises. based on the discriminant analysis results, the study confirms the impact of the four organizational chromosomes in discriminating the innovation levels within an organization. where an innovative organization has a good quality of its organizational DNA, therefor we suggest managers looking to realize innovative targets use new techniques that focus on indicators of efficacity and modernity in all aspects of the organizational process such as decision rights, motivators, information, and organizational structure.

Publié dans la revue: مجلة الدراسات التجارية والاقتصادية المعاصرة