أثر المزيج التسويقي على رضا الزبون دراسة لعينة من زبائن مؤسسة الهاتف النقال موبيليس وكالة ورقلة خلال الفترة 2022/2021

Résumé: The objective of this study is to identify the marketing mix and its effect on customer satisfaction, By dropping the study to Mobilis and Ouargla, the study attempted to present the concepts of the marketing mix elements by which customer satisfaction is achieved ,In order to determine how the marketing mix elements affect customer satisfaction, the most important findings were the descriptive approach to study and the analytical approach to practice using Spss. One of the most important conclusions reached by partial hypotheses is acceptance of the key hypothesis that the marketing mix has an effect on customer satisfaction of Mobilis Agency and ouarglaThe objective of this study is to identify the marketing mix and its effect on customer satisfaction, By dropping the study to Mobilis and Ouargla, the study attempted to present the concepts of the marketing mix elements by which customer satisfaction is achieved ,In order to determine how the marketing mix elements affect customer satisfaction, the most important findings were the descriptive approach to study and the analytical approach to practice using Spss. One of the most important conclusions reached by partial hypotheses is acceptance of the key hypothesis that the marketing mix has an effect on customer satisfaction of Mobilis Agency and ouargla

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