The Influence Of Customer Knowledge Management On The Level Of Customer Perceived Value: Case Study Of The National Insurance Company

Résumé: This paper aims to study, determine and build knowledge about the impact of customer knowledge management (CKM) on the customer perceived value (CPV) by analyzing the level of availability of CKM dimensions in the National Insurance Company, and measuring the impact of these dimensions on CPV, where the research importance stems from the importance of the customers to the company and the importance of managing knowledge related to their needs and requirements of the products and services provided by the company in order to enhance their loyalty and raise their level of satisfaction. The researchers used the statistical method in order to measure the impact of CKM dimensions on CPV by designing a questionnaire and distributing it to a sample of individuals and analyzing it statistically using SPSS program, and then discussing the results of the analysis to prove the research hypotheses.

Publié dans la revue: مجلة المنتدى للدراسات والابحاث الاقتصادية