The Clients' Intent In Using The "mobibank" Mobile Banking Service In Algeria: (an Analysis Based On Acp To Identify The Key Contributing Factors)

Résumé: Despite the significant and noticeable advancements in banking services and the benefits they have achieved, there is still a clear lack of usage of these services, particularly the electronic ones, by bank clients in Algeria. This study aims to explore the impact of four variables (perceived benefit, perceived ease of use, trust, and perceived risks) on the behavioral intention of bank clients to use mobile banking services (MobiBank). The study employed the hypothetical-deductive method to validate the proposed hypotheses, utilizing a questionnaire as the primary tool, with 200 questionnaires distributed. The results were analyzed using SPSS software. The findings indicated that the four studied variables—in the following order: perceived benefit, perceived ease of use, perceived risks, and trust—positively influence clients' intention to use mobile banking services.

Publié dans la revue: Revue Organisation et Travail