Advertising Analysis People's Bank Of Mauritania Mauritanian Bank For International Trade

Résumé: The past decades witnessed a real revolution in online advertising, especially after the emergence of internet and social networks. With the present research, we will explore a series of online ads from Mauritania, specifically online ads for the banking sector,.Our objective is to analyze the online ads published by two banks, mauritanian bank for international trade and Mauritanian People's Bank, in the period between 2015 and 2021, in order to determine the main features of visual communication employed in the online advertising of the banking sector. Advertising is important for all products, it leads to the success and continuity of the business cycle, successful advertising contributes in reducing the cost of the product, which leads to cumulative growth through marketing efforts, On the other hand, advertising helps the consumer to know the product, and the importance of advertising is mainly highlighted, by playing a special role in marketing and promotion, by increasing the ability of this activity to bring about changes in the consumption patterns of society, as well as affect consumer priorities. And Boumeza sees (2006), that advertising not only affects the aspects of marketing, but its impact extends to various aspects of economic activities. On the other hand, it also affects social, educational and cultural activity. The impact is also more acute when it comes to moral values, and from here it contributes in another way to the globalization of life. Boumeza (2006). Those whom follow the advertisements nowadays will find that it has been affected by many ethical violations, because it has mixed with a lot of fraud, deception and defamation of competing goods and services. Sincere advertising is more important for the modern life. Many media organizations rely heavily on revenue from advertisements. The cultural issue is raised in the midst of the media, economic and political openness that the world is witnessing today. Many advertisers use unreal images of the product as well as the service. When the consumer buys the commodity, he finds it unlike the image he saw in the advertisement, even in services. For example, you find some banks promoting a specific service and exaggerating its quality, but after purchasing the service, you find that it is not in the specifications in the advertisement, even They use celebrity photos in the ads in order to deceive the audience. Al-Awadi (2000, p. 63). Mauritanian banks have tried to have its own advertising character, and this is what we see in some advertisements, as some of these advertisements are related to the local culture, and this may avoid them clashing in the local culture, because online advertisements in our time are due to a global standard, and may not respect local cultures. Since Mauritania is a third world country, it is difficult for it to have its privacy in the digital field, and therefore the majority of advertising institutions in Mauritania have relied on external standards, advertising needs a visual identity, and this identity is necessary to be in harmony with the taste of the target community, so that the advertisement is purposeful. In Mauritania, the authority has put in place a law regulating advertisement, but the visual identity remains, so the designer is the only one capable of making this identity. on the other had, websites are full of online ads, you hardly open a website, but its sides are full of ads, This shows that there is a lot of money spent on these online ads, because large companies will not be satisfied with placing these ads on their sites unless their revenues are large, and street sign ads are also a major source for the state, but these ads mostly encourage consumption and lack of productivity, in order to reap a lot of profits through the marketing and promotion of their goods, regardless of the reality of those goods and the way they are presented, As a result of this huge money spent on online advertising, many sites do not investigate the credibility of the advertisement, and due to online advancement, governments are no longer able to manage these ads. In this research, our analysis will focus on the following questions, in order to obtain an answer to it at the end of the research. 1. What are the most visual elements used in banking advertising in Mauritania? 2. How are these visual elements together? 3. What is the visual delivered as compared to the text message?

Publié dans la revue: الزهير للدراسات والبحوث الاتصالية والإعلامية