The Importance Of Total Quality Management On Achieving Company’s Competitive Advantage In Hotels Industry

Résumé: This paper has discussed the concept of total quality management and competitive advantage in aim to highlight the main dimensions that a company should focus on, such as; customer focus, continuous improvement, employee involvement, top management support..etc . This paper has emphasized on the importance of implementing the total quality management principles in the company’s strategy as a key secret on achieving its competitive advantage.by taking hotel sector-case of Djelfa city- as an example the statistical findings approved the research hypotheses of the relationship among the study variables .

Publié dans la revue: مجلة العلوم الاقتصادية والتسيير والعلوم التجارية