دور التسويق البنكي في تعزيز القدرة التنافسية للبنوك التجارية
Résumé: This study aims at clarifying the role of banking marketing in raising the competitiveness of commercial banks through effective and effective marketing policies and strategies, which is a basis in the elements of the marketing mix which are the most important factors affecting competitiveness. In order to clarify this, the study was dropped on Algeria Gulf Bank and Adrar in order to address the issue from the practical side. This allowed us to conclude that the function of banking marketing is an important function in supporting the competitiveness of the bank as it seeks to keep pace with technological development and relying on the Ethernet network and telephone in most The mix elements, policies and strategies adopted by the Agency contribute to enhancing competitiveness. Although the Agency's staff are convinced of the importance of bank marketing, the management of the Bank is not sufficiently important to the evidence of lack of interest. Lack of marketing by proxy at the present time, where we tried to put some recommendations in order to reach a successful and effective marketing bank to raise the competitiveness of the bank.
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