جودة الخدمات البنكية وتأثيرها على المنافسة بين البنوك
Résumé: We conclude that banking services represent a major role in the banking sector, and the introduction of the concept of quality leads to the improvement and development of the products of this sector in order to create a unique competitive advantage to compete with its competitors in the banking market. The study seeks to know the management comprehensive approach to banking discrimination and the relationship between quality and competitive advantage. We have relied on the Bank of Agriculture and Rural Development and the National Bank of Algeria to analyze the quality of their services. We used a random questionnaire of 30 bank customers for each bank. The study has reached several results, the most important of which are: The banks are working to strengthen the relationship between them and the customer by reducing costs and increasing profits to enhance the reputation of the bank, and to promote the quality of services provided and the importance of the sector economy. The main recommendations were the need to give high priority to quality in banks including Contributes to the promotion of effective competition in the banking sector.
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